How To Make Money From Facebook Ads and Google Ads: A Comprehensive Guide

 

 

How To Make Money From Facebook Ads and Google Ads: A Comprehensive Guide

 

 

you’re on Facebook. Your business profile is completely filled out and your page looks nice…

You are keeping a balance with self-promotion and sharing amazing content related to your brand.

You have an audience. A decent sized one. You even put in the effort to engage with your audience.

Section 1: What is Facebook Ads and Google Ads?

Are you curious what Facebook ads and Google ads are? Well… they are essentially the same thing (but for the sake of simplicity I’m going to simplify it by making the definition easier).

To begin with, we’re talking about paid Facebook ads and paid Google ads. (For those who don’t know, there is also display Facebook advertising).

The goal is to get your audience to click on a button or click something.

Both types of ads are targeted at your specific audience, Facebook ads being more profitable than Google ads, though still quite profitable.

It is common knowledge that Facebook pays better than Google ads, however, Google ads are targeted at a wider audience which adds cost to the advertising process.

How do Facebook Ads and Google Ads work?

Facebook and Google Ads work using computer algorithms to show ads to you and other people. The algorithm pulls in data from thousands of sources, such as your website, the content of your blog, your social profiles, your friends and family, and many other places. All of this data feeds into this one computer algorithm that works fast enough to provide results almost instantly.

Because Google and Facebook have so much data, the goal is for you to get as many click-throughs and conversions as possible. With that, you get your ad dollars.

To get more sales and conversions, you need to do some homework and know how to use these tools. Here are some great resources to get you started.

The benefits of using Facebook and Google Ads

Facebook – for getting the word out

Google – for getting more leads

No matter what your business is all about or how big or small your business is, Facebook and Google Ads are the most significant and easily accessible advertising platforms online today.

Why?

Because they cost so little!

1) Facebook

The coolest thing about Facebook is its ease-of-use. When you set up your Facebook advertising campaign, Facebook will automatically send people who click on your ad to the ads you have posted on Facebook as well as the pages you have shared on Facebook. Facebook will also automatically gather the data about the people who clicked on your ad.

2) Google

For maximum marketing efficiency, you can use Google AdWords to help you with setting up your campaign.

How to use Facebook and Google ads for your business

Make sure you select relevant keywords for your ads.

Identify the ideal audience.

Create a target audience and remember, Facebook ads have options for brands to target specific demographics and by gender.

Let your ad have some cajones by clicking on the “Show impressions by region” option.

You will be able to see the country and specific demographic information.

Add an image and a headline to help the reader understand what you are offering.

Tap the “Buy ad” button and submit your details.

Head to the mobile app and wait for the ad to be displayed.

Enjoy!

Note: Ad copy is the number one cause of campaign failure. Once you click the “Place ad” button, you will have the chance to revise or add an ad copy.

Creating a business profile on Facebook

Creating a page on Facebook is simple.

Just go to your page, click on the top right tab and go to “Settings”.

Click on “Ads”. This will let you manage your ads.

From here, you can create new ads and manage the existing ones.

From top right, tap on “Settings”

You will see the ad options as follows:

For the purposes of this article, let’s assume you want to create an ad.

For the purposes of the following steps, Facebook will provide you with the ads template.

Basically, this is how the ads look like:

You will see the description (title and description) which is written in a plain manner. You can change the text here.

On the right, click on “Start New Ad”

This will load a blank template that you can edit, fill in the required information, and so on.

Creating a PPC campaign with Google AdWords

PPC is a keyword-focused advertising model.

It requires you to assign keywords and allow your prospects to narrow down their results by location or category.

If you click on one of your available keyword options and then look through the list, you will be able to notice that there are, for instance, pay-per-click ads for “surfing lessons”.

You click on one and you will end up on a search result page of this surf school.

Conclusion

If you are looking to use Facebook, Instagram or Google Adwords as your social media marketing channel, it is critical to create an ad in an area that you enjoy. This is what sets apart the champions from the daily uploaders.

Trust me.

I know.

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